The Challenges
- The client was a brand-new company entering a highly competitive industry with zero market visibility. They lacked a digital presence, which made it hard to build trust or attract inquiries — especially in a space where credibility plays a major role in conversion. Establishing authority, creating awareness, and driving relevant leads from scratch were the key challenges we had to overcome.
What We Did:
- To establish a strong digital footprint, we built a comprehensive Social Media Marketing (SMM) framework and rolled it out across Instagram, Facebook, and Google. Our approach combined educational content, industry insights, and client-centric storytelling to build brand identity and credibility.
- In parallel, we launched paid ad campaigns designed to serve two core objectives — lead generation and brand awareness. These ads were hyper-targeted to reach jewelry retailers, diamond traders, and end customers seeking reliable certification services.
- We also gave special attention to Google My Business (GMB) — a crucial local SEO tool. We optimized the GMB listing with high-quality images, location-based keywords, and a proactive reviews strategy that encouraged satisfied clients to share their experiences, boosting both visibility and trust.
Results (in 90 Days):
- Here’s what we did to turn things around:
